Newsletters

2017

August – How Technology is Changing the Way Real Estate Leaders Do Business…PLUS, Spend a Little, Gain a Lot: 5 Savvy Ideas to Boost Referrals

July – Why You Need Predictive Analytics to Thrive in 2017…PLUS, An Underused Way to Help People Buy Homes

June – How to Keep Your Real Estate Clients’ Personal Information Secure…PLUS, Disappearing Bankruptcies Could Start New Wave of Homebuying

May – Tips for Sellers: Three Big Things Homebuyers Are On the Look-out for…PLUS, The Long Journey Ahead for Tax Reform and What it Means for Housing

April – Appraisals Can Be Challenged…PLUS, Consumer Confidence Surges to 16-Year High, AND MORE!

March – How Can Expensive Cities Provide Affordable Housing for Workers?…PLUS, Taking Title to a Home as an Unmarried Person, AND MORE!

February – What to do if Your Buyers Were Counting on the Mortgage Premium Cut…PLUS, Forget What You Know: This Year, Sellers May Benefit from Listing Early

January – Advice for Buyers: Five Habits to Start Now if You Hope to Buy a Home in 2017…PLUS, Predictions on How Trump’s Presidency Could Impact Real Estate

2016

December – 5 Ways to Improve the Visual Appeal of Your Real Estate Website…PLUS, The Ultimate Checklist for Preparing an Open House

November – Energy-Efficient Fall and Winter Tips…PLUS, Three Mobile Apps You Should Download Right Now

October – How Virtual Experiences are Shaping Home Shopping…PLUS, Independent Contractors or Assistants?

September – Safety Tips for Realtors…PLUS, The Power of Realtor Recommendations

August – Understanding the Preliminary Report…PLUS, Things Home Sellers Should Never Do

July – Overlooked Traditional Methods to Generate More Business…PLUS, Help on the Way for Younger Buyers

June – Seven Killer Comebacks for “My Friend is a Realtor”…PLUS, Common Email Marketing Mistakes

May – Five Organizational Tips to Make You a Better Mobile Agent…PLUS, Top Real Estate Uses of Google Drive

April – Six Tips to Capture the Millenial Market…PLUS, Understanding the California Good Funds Law…AND, What is an Interspousal Transfer Deed

March – Understanding Statements of Information…PLUS, The Mortgage Trick that Could Save You $100,000 or More

February – 21 Real Estate Terms Every Home Buyer Should Know…PLUS, Important Dates To Remember…AND, Should a Buyer Purchase a Binder Policy?

January – California’s New Laws Starting January 1st…PLUS, For Sale By Owner Versus a Realtor

2015

December – 4 Ways to Attract Millennials Taken Straight from Jimmy Fallon’s Rulebook…PLUS, My Unique Neighborhood

November – CFPB Admits Loan Disclosure Rules Rollout Hasn’t Been Smooth…PLUS, Need a Home Mortgage? Fannie Says Forget The Pay Stubs

October – How Can We Bridge The Innovation Gap in Real Estate?…PLUS, No Procrastinating Under New Mortgage Rules

September – Easy To-Do Tips For Better Home Showings…PLUS, Why To Buy a House: An Idiot’s Guide and Common Questions About Real Estate List Building

August – Using Time-Tested Real Estate Marketing Tools With a Twist… PLUS, Mortgages:Know Before You Owe

July – Opinion: Change Is The New Normal for Mortgage Professionals…PLUS, How Much Is The Down Payment?

June – 3 Tips For Attracting Real Estate Leads…PLUS, How Presentation Affects Your Business (First Impressions Matter To Clients)

May – Online Versus Offline Leads: 3 Steps to Generate More Offers…PLUS, 15 Time-Saving Hacks and Legislators Urged to Vote ‘No” on Service Tax

April – CFPB To Cause Major Changes To The Closing Process…PLUS, Guidelines For Stopping Real Estate Identity Theft

March – Are Real Estate Agents Necessary?…PLUS, Escrow Cannot Unilaterally Release Funds

February – Four Subjects All Real Estate Agents Should Master…PLUS, What Buyers Should Know About Home Inspections and Can Life Insurance Protect Your Mortgage?

January – Eight ‘Extras’ That Help Sell A House…PLUS, Discovering & Marketing To Your Niche

2014

December – Why Cmas & Appraisals Aren’t The Same…PLUS, Could Decline In Median New-Home Size Herald Return of Entry-Level Buyers?…and…The Most Popular Agent In The Country

November – Five Home Improvements To Avoid For Resale…PLUS, Why “Buyer Letters” Are Risky Business…and, New 15-Year Mortgage With $0 Down Payment To Debut

October – Cultivating Goodness In A Real Estate Office…PLUS, Tips For Your Sellers: How To Make Your Open House A Success…and, Instagram Just Might Be The Best Social Site In The World

September – Agents: Are You Sending Mixed Messages?…PLUS, Turn Your Photos Into Narrated Slideshows With The “Speaking Photo” App

August – Understanding FICO Scores & Credit Reports…PLUS, California Agents Need Not Keep Ephemeral Documents

July – Policy On Real Estate Team Names Is Close To Becoming Law…PLUS, A Contingency Offer Is A Lot Better Than No Offer At All

June – Six Habits of Successful Real Estate Agents…PLUS, Prices More Sustainable and Stable; Children Influence Homebuyers

May – Agents: The Best of Intention’s Isn’t Enough…PLUS, Getting Hesitant Homeowners Off The Fence and On The Market

April – What We’re Missing When Selling To Millenials…PLUS, Agents & Teams Beware: There’s A New RESPA Sheriff In Town

March – Agents: Your Business Vision Is Where It All Starts…PLUS, Retaining Existing Customers Is Cheaper Than Acquiring New Ones

February – Advice for Partnering with Other Agents in Negotiations…PLUS, Home Sales Are Highest In 7 Years!…and, Agents: Give Your Clients Your Undivided Attention

January – Agents: Staying Motivated to Succeed…Plus, What Does a Listing Agent Do With a Neighbor’s Negative “Information”?

2013

December – Tapping Into The Power of Behavioral-Based Selling…Plus, Holiday Home Safety Tips & Low Supplies, Higher Prices, Better Homes

November – Agents: The Two-Step Presentation Model…Plus, “Worst” Time of the Year May Be The Best for Buyers

October – Real Estate Marketing Strategies For Thriving In Today’s Rising Market…Plus, Listing Agent Lies

September – What Is The Correct Way To Price A Listing?…Plus, Reaction To Rise In Interest Rates Seen In New Home Sales

August – Selling Your Home in the Digital Era...Plus, Who Gets The Deposit When The Buyer Cancels?

July – Would a 1% Hike in Mortgage Rates Stall Housing?…Plus, Making “Green” More Affordable

June – Creating Your Champion Performance…Plus, Agents: Managing Your Mobile Resources – There’s An App For That

May – No Trust or Rapport = No Sale or Referral…Plus, House Prices Continue Their Ascent

April – Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder…Plus, How Real Estate Professionals Can Use Twitter & Home Buyer Age Impacts Home Size Preference

March – The Consumer Retention Conundrum…Plus, How To Spot Opportunity in Tomorrow’s Economy & How To Tackle Goal Planning

February – Marketing Strategies: Right Mindset & Action Lead to Success…Plus, How To Optimize Your Real Estate Photos for SEO

January – Is Buying a Home in 2013 a Safe Investment?…Plus, How To Become a Confident, Knowledgeable Short Sale Agent & The Mobile Consumer

2012

December – Helping To Move The Real Estate Industry Forward…Plus, Making Money Is Not Difficult…It’s Different & Learn How To Close More Online Leads

November – Wells Fargo Sends Refunds to Borrowers…Plus, Selling To The Four Temperament Styles and Pending Home Sales Rise Slightly

October – 7 Strategies That Will Help You Double Your Income…Plus, 4 Ways to Do Better Marketing on Facebook

September – Do Buyers Need Help With Their Credit Fitness?…Plus, Home Price & Mortgage Rate Trends

August – Advising Different Types of Homeowners About Home Staging…Plus, How To Attract HOA Volunteers

July – Dead Listings Live Again in Tight Real Estate Markets…Plus, How To Connect With Today’s Consumers

June – Internet Strategies That Really Work…Plus, Don’t Sell Me Help Me!

May – Nearly Half of Home Buyers Are In Search of an Agent…Plus, How To Become a Good Real Estate Agent, Ethically Good That Is

April – 5 Factors To Weigh Before You Make an Offer on a Home…Plus, Facebook’s Timeline for Brands and Pending Home Sales Solidly Higher Than Last Year

March – Pending Homes Sales Rise, Market on Uptrend…Plus, NAR Collaborates with U.S. Treasury on Short Sale Help and Commentary: Can You Work With Foreign Buyers?

February – 3 Ways Home Buyers Kill Their Own Deals…Plus, Life In Mobile…Hitting Its Stride

January – New California Laws for 2012…Plus, 10 Simple Steps for Making 2012 a Success